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Sir Clive Woodward — Backup

 

YEAR
2016

PRIMARY ROLE
Creative Director

KEY DELIVERABLES
Brand
Stationary
Website

 

01 – CLIENT + BRIEF

Sir Clive Woodward; England Rugby World Cup winning coach 2003, Team GB Director of Sport 2012, public speaker, business consultant and entrepreneur.  

The challenge was to create a brand and digital experience which highlighted Clive's achievements and showcased his speaking and consulting services.

 
 
 

02 – THE IDEA

The logo identity was inspired by Sir Clive Woodward's autograph. A contemporary calligraphy route.

 
Clive Woodward Colour Lee Fairbrother
 
 

03 – COLOUR

The colours are taken from two of Clive's proudest moments. The gold a sample from the Webb Ellis Cup which he won with the England Rugby Team in 2003. The navy inspired by the Union Flag and his achievements with Team GB at London 2012.

 

Sir Clive Woodward Fonts Lee Fairbrother

 
 

04 – TYPOGRAPHY

Bold and confident typography frames and showcases some of Clive's most memorable and inspiring quotes. 

 
 
 

05 – PHOTOGRAPHY + FOOTAGE

To enhance the digital experience, photography and been treated with a parallax effect. Adding depth and bringing these stills to life. These have then been edited and mixed with footage from Clive's rugby, Olympic and speaking events.

 
Sire Clive Woodward Webb Ellis Lee Fairbrother
 
 

06 – THE WEBB ELLIS

A minimalist illustration of the Webb Ellis Cup has been created to act as a supporting graphic for the brand. The icon is also used across the website, animating as the user interacts with the site.

Clive Woodward Mobile Lee Fairbrother
Clive Woodward iPad 1 Lee Fairbrother
Clive Woodward iPad 2 Lee Fairbrother
 
Clive Woodward Site Lee Fairbrother
 
 

07 – WEBSITE

The Website is a showcase of Clive's achievements. The user is guided through an animated experience on scroll whilst content is served highlighting Clive's speaking and consulting services as well as his ventures; Hive Learning and Apex:2100.

Visit CliveWoodward.com

 

Created with Accelerate Digital

Strategy
Brand Strategy
UX Strategy
Content Strategy
Technical Strategy
SEO Strategy

Design
Creative Direction
Brand Design
UX/UI Design

Engineering
Prototyping
Responsive Development
CMS System
Animation

Content
Copywriting
Photography
Film