Pride-Event-4.1.jpg

Pride

 

YEAR
2012

PRIMARY ROLES
Illustrator
Art Director

KEY DELIVERABLES
Mascot Design
Brand
Product design
Packaging design

 

— CLIENT + BRIEF

The British Olympic Association (BOA) are responsible for delivering Team GB to the Olympic Games. As well as sports engagement, science and logistics, the BOA are also responsible for all media, brand and commercial activity.

Briefed to re-design, illustrate and brand the Team GB mascot for the London 2012 Olympic Games; Pride the Lion. The brief featured early suggestions of a white lion with a red and blue mane, with an energetic and playful nature that appealed to a youth market.

Pride launched in summer 2011 and was featured across national press and television to a positive reception and is still used today.

 
Pride Pose One
Pride pose 2
Team GB Pride Athletics
Team-GB-Pride-Rugby.jpg
Team-GB-Pride-Boxing.jpg
Pride Cycling
Pride Gymnastics
Team-GB-Pride-Archer.jpg
Team-GB-Pride-Rio.jpg
 

Strategy
Creative Strategy
Campaign Strategy
Digital Strategy

Design
Art Direction
Concept Design
Illustration
Product Design

Content
Copywriting
Photography
Animation
Film