— CLIENT + BRIEF
Founded in 1998 Blenheim Chalcot is the UK’s leading venture builder. The challenge was to reinvent the brand.
Behind the idea — Gazelle businesses are high-growth companies that repeatedly and consistently grow their revenues by at least 20% annually. The leaping Gazelle icon and its single path treatment reflects both the types of ventures that BC build and the nimble approach which they take whilst doing so.
The brand has since been featured on brand and identity review site; Brand New. You can read the article here.