01 – CLIENT + BRIEF
Founded in 1998 Blenheim Chalcot is the UK’s leading venture builder, with portfolio sales of over £300m, more than 3,000 employees, and a successful track record of over 40 companies.
The challenge was to reinvent the BC brand and shine a spotlight on their successes and attracting potential employees, entrepreneurs and investors whilst establishing themselves as a thought leader.
02 – IDEA
Gazelle businesses are high-growth companies that repeatedly and consistently grow their revenues by at least 20% annually. The leaping Gazelle icon and its single path treatment reflects both the types of ventures that BC build and the nimble approach which they take whilst doing so.
03 – IMAGERY
Brand images are treated with a duo-tone filter. Images directly related to BC use the brands primary colours; Red and Mulberry. Whilst images associated with a particular venture are treated using two primary colours taken from their brand palette.
04 – TYPOGRAPHY
The name 'Blenheim Chalcot' is derived from the streets on which the partners lived when it was founded; Blenheim Road and Chalcot Crescent. This inspired the typeface Transport New which is used across all major UK road signs.
05 – EXPRESSION
Inspired by Swiss layouts and beauty through simplicity. The design is minimalist, embracing whitespace against its bold red colour.
06 – BRAND TONE + MESSAGING
When writing, the brand tone is guided by the following principles; understated confidence, precision, intelligence honesty, professionalism and dynamism.
We build digital businesses that transform industries
We don’t chase unicorns: we build gazelles.
07 – RECRUITMENT CAMPAIGN
Blenheim Chalcot will never stop looking for a better way of doing things and they are constantly searching for people that share the same mindset; curiosity.
08 – WEBSITE
The Blenheim Chalcot site is a showcase of the BC ventures and establishes them as a thought leader. Most importantly it attracts the right people whether potential employees, entrepreneurs or investors. The architecture and design embraces whitespace and the Swiss aesthetic. Visit BlenheimChalcot.com
09 – IMPACT
Following its launch, the Blenheim Chalcot website has seen over 3 million views, a 60% increase on traffic against the same period in 2015. The careers section has seen accounted for over 33% of all traffic; deeming the project a success. The brand was also featured on brand and identity review site; Brand New. You can read the article here.