BC-INTRO-4.png

Blenheim Chalcot

YEAR
2016

PRIMARY ROLE
Creative Director

KEY DELIVERABLES
Brand
Stationary
Website
Recruitment Campaign

01 – CLIENT + BRIEF

Founded in 1998 Blenheim Chalcot is the UK’s leading venture builder, with portfolio sales of over £300m, more than 3,000 employees, and a successful track record of over 40 companies.

The challenge was to reinvent the BC brand and shine a spotlight on their successes and attracting potential employees, entrepreneurs and investors whilst establishing themselves as a thought leader.

 
BC-Logo.jpg
 
 

02 – IDEA

Gazelle businesses are high-growth companies that repeatedly and consistently grow their revenues by at least 20% annually. The leaping Gazelle icon and its single path treatment reflects both the types of ventures that BC build and the nimble approach which they take whilst doing so.

 
 

03 – IMAGERY

Brand images are treated with a duo-tone filter. Images directly related to BC use the brands primary colours; Red and Mulberry. Whilst images associated with a particular venture are treated using two primary colours taken from their brand palette.

 

BC-Fonts Lee Fairbrother

 
 

04 – TYPOGRAPHY

The name 'Blenheim Chalcot' is derived from the streets on which the partners lived when it was founded; Blenheim Road and Chalcot Crescent. This inspired the typeface Transport New which is used across all major UK road signs. 

 
Blenheim Chalcot Brand Book 3 Lee Fairbrother
Blenheim Chalcot Brand Book 2 Lee Fairbrother
Blenheim Chalcot Brand Book 1 Lee Fairbrother
 
 

05 – EXPRESSION

Inspired by Swiss layouts and beauty through simplicity. The design is minimalist, embracing whitespace against its bold red colour. 

 
Blenheim Chalcot Business Cards Lee Fairbrother
Blenheim Chalcot Letterhead Lee Fairbrother
 
 

06 – BRAND TONE + MESSAGING

When writing, the brand tone is guided by the following principles; understated confidence, precision, intelligence honesty, professionalism and dynamism.

Lead-Message: 
We build digital businesses that transform industries
Sign-off: 
We don’t chase unicorns: we build gazelles.

 
 
 

07 – RECRUITMENT CAMPAIGN

Blenheim Chalcot will never stop looking for a better way of doing things and they are constantly searching for people that share the same mindset; curiosity.

 
Blenheim Chalcot Mobile Design Lee Fairbrother
 
 

08 – WEBSITE

The Blenheim Chalcot site is a showcase of the BC ventures and establishes them as a thought leader. Most importantly it attracts the right people whether potential employees, entrepreneurs or investors. The architecture and design embraces whitespace and the Swiss aesthetic. Visit BlenheimChalcot.com

 
Blenheim Chalcot Building Businesses Lee Fairbrother
 
 

09 – IMPACT

Following its launch, the Blenheim Chalcot website has seen over 3 million views, a 60% increase on traffic against the same period in 2015. The careers section has seen accounted for over 33% of all traffic; deeming the project a success. The brand was also featured on brand and identity review site; Brand New. You can read the article here

 

Created with Accelerate Digital

Strategy
Brand Strategy
UX Strategy
Content Strategy
Technical Strategy
SEO Strategy

Design
Creative Direction
Brand Design
Print Design
UI/UX Design

Engineering
Prototyping
Responsive Development
CMS System

Content
Copywriting
Photography
Film
Animation