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Bill — Backup

 

YEAR
2016

PRIMARY ROLES
Founder

KEY DELIVERABLES
Business Development
Marketing
User Experience
User Interface

 

01 – THE APP FOR HOUSESHARES

Bill is a free Android and Apple OS app design to help houseshares split finances and make life easier for shared living. Bill was created and developed whilst working with the venture group Blenheim Chalcot.

 
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02 – THE STORY

Bill began as an early stage business concept presented to the BC team by Lee whilst he took part on the Future Leadership Development programme BC Build. 

The programme required the submission of a digital business concept. Each submission was scored by peers and also the BC partners. The winning submission was then given the opportunity for investment. Bill was the cohorts winning concept.

 
 
 

03 – BRAND

The brand was created with simplicity in mind. The core of the Bill proposition; to make life simple for people who share a home.

 

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PRIMARY FEATURES
Bill Splitting
Messaging
Calendar
Expenses
Statements
Perks
 

 

04 – UX

The user experience broke down into two key stages called ON and IN.

ON focused on on-boarding the user into the app. Breaking down the process into simple steps whilst gathering as much data as possible.

IN ensured that once all users were successfully on-boarded, that they were able to communicate with one another and that the appropriated data and content could be served within as few taps and swipes as possible.

Each screen was iterated countless times removing unnecessary functionality, adopting Picasso's Bull technique.

 
 
 

05 – VISUAL LANGUAGE

The user interface focused on simple visual language and recognisable graphics. Each icon was bespoke and created to guide the user through the experience with as little friction as possible. 

 
 

06 – THE APP

The app prototype was designed, developed and launched in the summer of 2016 and available on the App Store and Google. 

 

Co-Founded with Blenheim Chalcot

Strategy
Business Development
Marketing Strategy
Creative Strategy
Digital Strategy

Design
Art Direction
Concept Design
Brand Design
Product Design
User Experience
User Interface

Engineering
Pretotyping
Prototyping
Android/iOS Development

Content
Copywriting
Photography
Animation